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  • Partial Client List

    KY Georgetown Scott County Chamber
    WA NUCA of Washington
    FL Greater Fort Myers Chamber
    MA Associated Builders and Contractors
    FL Greater Sarasota Chamber
    TX El Paso Home Builders Association
    FL Suncoast Utility Contractors Association
    FL Charlotte County Chamber
    TN Tennessee Home Builders Assoc.
    FL Hispanic Chamber of West Palm
    OR Bend Chamber of Commerce
    FL Christian Chamber of SW Florida
    MD Maryland National Capital BIA
    FL North Florida NUCA
    FL Carrollwood Area Business Assn
    FL Hardee County Chamber
    TX Texas Home Builders Assoc.
    NJ ACCA of New Jersey
    NH HBRA of New Hampshire
    OH PHCC of Ohio
    OR Oregon Home Builders Assoc.
    FL Central Pinellas Chamber

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read All Comments

    Read All The Comments Here

    • “Are Your Emails Relevant?”

    I just finished deleting the 197 emails that accumulated in my in box during our office move. I’m getting pretty good at scanning the “subject” line and hitting the “delete” button. I know that inside some of those emails there is probably some information that I would have an interest in, but after receiving so much “irrelevant” email from the same people or businesses I have to assume it’s going to be more of the same so I just hit “delete”.
    Here is a great example that will be included in detail in the upcoming “Renegade Retention Secrets” Vol. 2.
    Kate and I fly a lot. We are also frequent flier mile collectors so we sign up with every airline we use.
    Here’s typically what happens: We fill out a form that has all of our “vital statistics” like address, nearest airport, how many times a year we fly, email addresses and all of the information they ask for. We get an automated “thank you” email and then a funny thing happens.
    They start sending special offers on cheap flights. I always like a bargain so when I get the “Hi Rob, we have a special airfare just for you” email I open it and look. Guess what? Even though they know I live in Washington State and the nearest airport is SeaTac in Seattle they send me an email with a special low price fare from Denver, Colorado to Miami Beach, Florida. I delete it and over the next couple of weeks I continue to get the same “junk” from them even though they know where I live, what type of flights I prefer, the nearest airport, etc.
    Of course, after getting six or seven irrelevant emails I just start hitting “delete” and probably miss out on that one offer for a $69 flight from Seattle to Los Angeles that would have been perfect for me. Oh, well.
    They kind of lost me at “hello”.
    Are you sending relevant email to your members?
    Do you create an email for a “plumbers” certification class and then send it out to the entire membership?
    Do you send the latest “build green” idea to the 60% or 70% of your non-builder members?
    We are members of several Associations around the country so I get a pretty good cross-section of emails from them (keep them coming) but, I have to admit that after getting the 3rd reminder about the “carpentry safety” class I start using that delete button pretty aggressively. You can bet your members do the same.
    I know this will take some time, but in the long run it will be amazingly valuable when it comes to getting your emails read by the right people.
    Begin segmenting your membership list and only send relevant emails.
    If it’s for plumbers, send it to plumbers. If it’s to enter a home for your “Parade of Homes” send it to builders. If it is for the membership committee, send it to the membership committee. If it’s an announcement to come and proof your Trade Show Guide ad, send it to people who bought ads.
    As you know, time is at a premium for most businesses. If you send them timely and relevant information they will know that you really are interested in their future. If you send them all kinds of “stuff” because it’s easier to just “hit the send button” you will lose their attention quickly and in many cases forever.
    As in the airline example, you too have the “vital statistics” on your members. Use them to your advantage – and theirs!
    Just one more tip – be as specific as possible in the “subject” line of all of your emails. Make sure that the “subject” line tells your member what’s inside. It will increase the “open rate” with the people that you really want to reach and also allow the uninterested to scan and delete.

  • Recent Blog Posts

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read all comments link

    Read All The Comments Here

  • New Member Companies

    2005 - 2015

    37,997

    New Member Companies
    Recruited Using the
    Oliver Group Direct Drive

    Process as of December 2015

  • phone and email

    p. 941.235.2202
    f. 509.769.0204
    email Rob Oliver
    email Kate Oliver