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Understanding and dealing with “Milestone Members”

July 12, 2013

Every member in your Association reaches some sort of “milestone” over the course of their membership. When it comes to retention, acknowledging and recognizing these milestones will increase renewals significantly. Read through the following milestones (you can probably come up with more) and make a decision to “recognize and reward” as often as possible. Membership… [Read More…]

Why “New Member Orientations” scare your members and what you can do

July 12, 2013

OK, so you finally signed up that new member you’ve been after for a couple of years. In addition, it was a great new member month and several other businesses joined as well. Now what? It’s time for a NEW MEMBER ORIENTATION so that we can sit these new members down and tell them about… [Read More…]

“Everyday is a Member Day!”

June 8, 2012

(re-post from the past – but worth a re-read!) Gene Simmons of the rock band KISS (and amazingly successful business man) has a credo that he lives by every day. According to Gene, “Every Day is a Money Day”. At the conference we attended Gene said that every morning when he gets up to “go… [Read More…]

Florida Chamber of Commerce More Than Doubles its Membership in Two Days – in the “new economy”

July 29, 2011

Kate and I are almost settled in from our move to Punta Gorda, Florida from Washington State. Look for new tips and ideas on increasing membership, retention and non-dues revenue at your Chamber in the next week or so. In the meantime I want to share a quick example of how you really can increase… [Read More…]

Three Hidden “Success Killers” and How to Beat Them!

July 6, 2011

Three Hidden “Success Killers” and How to Beat Them! (Taken from the Chamber Direct Email Tips – 5.27.11) Before you read this CHAMBERDirect letter I wanted to share a portion of an email that we received from the Director of a small Chamber in Florida we are working with on a DIRECTDrive. Although this Chamber… [Read More…]

Get Attention and Get Renewals – The ABC’s of Sending Renewal Notices

April 12, 2011

At our office we get about twenty pieces of mail each day. At home I get five to ten pieces of mail each day. So, on average I get to sort through over five-hundred pieces of mail each month or around six-thousand pieces each year – and we are a pretty small business. As usual,… [Read More…]

How to Harness the “The Power of Affinity” and Watch Membership Renewals Soar

April 12, 2011

There are dozens, if not hundreds of ways, processes and strategies for increasing retention. There are eight point plans, twelve step plans, eighteen “touch” plans and more. Most of them would probably work pretty well if they were implemented and used on a regular basis. A lot of times the main reason that these plans… [Read More…]

Recognition and the “Ribbon” –It’s not just about the “regulars”

February 3, 2011

“A man will work hard for a dollar, but he will die for a ribbon” – unknown author I found this quote in a book I was reading as we were flying to another state to help with a membership drive It got me thinking about all of the members that don’t take a “front… [Read More…]

Do you know your R.O.M.?

February 3, 2011

If you know your R.O.M. you are already ahead of most Chambers and other member driven associations. It’s a simple measurement (calculation) that once understood really can and should change the way you think about your current members and potential members. R.O.M. is the lifeblood of any Chamber of Commerce yet is often overlooked or… [Read More…]

More “Asks” in 2011

December 22, 2010

As you set your new member goals, retention goals, non-dues revenue goals, member services goals and other goals for 2011 consider adding a goal for the number of “asks” that will be made inviting potential members to join the Chamber. The “asks” goal should include “asks” made by staff members, board members, committee members and… [Read More…]