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“Everyday is a Member Day!”

November 29, 2010

Gene Simmons of the rock band KISS (and amazingly successful business man) has a credo that he lives by every day. According to Gene, “Every Day is a Money Day”. At a conference we attended Gene said that every morning when he gets up to “go to work” he asks himself what actions and activities… [Read More…]

Sponsorship or Donation – Your Event IS a Media

October 6, 2010

Selling sponsorships is easy. Sure. Have you ever felt like you were going “back to the well” just one time too many? Do you feel like the same companies just keep on giving and giving? You are not alone. If you use words like support and donation when you are offering sponsorships to your events… [Read More…]

The Power of Affinity

October 6, 2010

There are dozens, if not hundreds of ways, processes and strategies for increasing retention. There are eight point plans, twelve step plans, eighteen “touch” plans and more. Most of them would probably work pretty well if they were implemented and used on a regular basis. A lot of times the main reason that these plans… [Read More…]

Pay It Forward and Increase Membership Now

October 6, 2010

Did you see the movie “Pay It Forward” with that cute Haley kid? He had a pretty simple idea about doing something nice for someone and asking that person to simply “pay it forward” by doing something nice for just two other people and asking them to “pay it forward” too. After that, the laws… [Read More…]

A Special Message on OPTIMISM and ATTITUDE from the “front lines” – from Kate Oliver

October 6, 2010

Happy summer to everyone! It is hard to believe that just a couple of months ago we were talking about the rough winter many of you were having around the country and then summer just showed up for all of us to enjoy. I know that each of you and your Associations are busy planning… [Read More…]

There’s “Riches in Niches”

October 6, 2010

Every Association has a wide variety of member companies.   One of the most powerful things you can do to “tap” into these different groups is to “slice and dice” them into as many specific “niches” as possible. Once you have done this you can create programs and non-dues revenue projects designed to have a… [Read More…]

“Little Hinges Open Big Doors”

October 6, 2010

I’ve always been kind of a “big picture” guy. Sometimes it pays off really well, but often times it slows me down and puts us in a ready, aim, aim, aim situation while I wait for everything to be perfect. Although, there’s nothing wrong with being a little cautious and having all my “ducks in… [Read More…]

“Are Your Emails Relevant?”

October 6, 2010

I just finished deleting the 197 emails that accumulated in my in box during our office move. I’m getting pretty good at scanning the “subject” line and hitting the “delete” button. I know that inside some of those emails there is probably some information that I would have an interest in, but after receiving so… [Read More…]

“Is There Wind in your Sails?”

October 6, 2010

I subscribe to a number of marketing newsletters and magazines. I got one yesterday and it had a quote that kind of “hit home”. I’m not going to write a long letter today. I just want to give you a little “food for thought”. Every Association has kind of a “way to do things”, whether… [Read More…]

“Your Members are a Media!”

October 5, 2010

Your Members are Your Best (and least expensive) Form of Media Promoting and marketing Trade Shows, Parades and other “open to the public” events can get really expensive. By the time you pay for newspaper, radio, TV and direct mail advertising your event marketing budget can go through the roof. One of the least utilized… [Read More…]