• nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image
  • Partial Client List

    KY Georgetown Scott County Chamber
    WA NUCA of Washington
    FL Greater Fort Myers Chamber
    MA Associated Builders and Contractors
    FL Greater Sarasota Chamber
    TX El Paso Home Builders Association
    FL Suncoast Utility Contractors Association
    FL Charlotte County Chamber
    TN Tennessee Home Builders Assoc.
    FL Hispanic Chamber of West Palm
    OR Bend Chamber of Commerce
    FL Christian Chamber of SW Florida
    MD Maryland National Capital BIA
    FL North Florida NUCA
    FL Carrollwood Area Business Assn
    FL Hardee County Chamber
    TX Texas Home Builders Assoc.
    NJ ACCA of New Jersey
    NH HBRA of New Hampshire
    OH PHCC of Ohio
    OR Oregon Home Builders Assoc.
    FL Central Pinellas Chamber

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read All Comments

  • “Everyday is a Member Day!”

    Gene Simmons of the rock band KISS (and amazingly successful business man) has a credo that he lives by every day. According to Gene, “Every Day is a Money Day”. At a conference we attended Gene said that every morning when he gets up to “go to work” he asks himself what actions and activities should he take that will result in generating more revenue and profits for his company – and then he implements and executes them. Period. It’s really not “rocket science”.
    How does that quote relate to your Chamber? Try this credo for your Chamber:
    “EVERY DAY IS A MEMBER DAY!”
    What does that mean? Take a look at a “typical” day at your Chamber. Take a hard look at the activity around the office – even if you are a one person office.
    Will the activities of the day help increase membership?
    How many items on the “to do” list are aimed directly at member retention?
    Is there a focus on increasing non-dues revenue or just maintaining the status quo?
    At our office there is usually so much activity going on that it’s easy for me (a true procrastinator) to just kind of move through the day and look back at the end of the day to see what happened. Usually, when I let myself just make it through the day the level of real productivity slips – actually it kind of plummets.
    One of the things that have helped me is to make a very short list of at least three activities or actions that are directly aimed at getting a new client, retaining an existing client and creating a new product or service for our clients.
    My goal each day is to implement and execute at least one activity in each of those areas, regardless of whatever else happens around me.
    If your day tends to get away from you occasionally or at the end of the day you sometimes wonder if you really accomplished what you set out to – you might create a simple, three item action lists that will help make “Every Day A Member Day”.
    These daily actions do not need to require a lot of time and effort to be effective – they just need to be implemented consistently.
    Here’s a really easy and simple three-step “Every Day is a Member Day” plan:
    1.) Send a short letter to a non-member each day that describes the benefits of membership and contains at least five “testimonials” from current members. The letter can be a form letter but should be written in a conversational “tone” and include a handwritten note and signature.
    2.) Call or send a short note to a current member that is not one of the “regulars” at meetings and functions. I recommend either a personal call or a handwritten note just to let them know you appreciate and value their continued membership.
    3.) Send a past event “sponsor” an “unexpected” thank-you note (never an email) each day and includes a list of current sponsorship opportunities or marketing tools that you have available.
    These are just three ideas to get you thinking. There are all kind of small but effective things that you can do make “Every Day a Member Day”.
    All three of the above activities can be completed in just a few minutes each day. You will be pleasantly surprised at the results but will also have real sense of accomplishment each day, week and month.
  • Recent Blog Posts

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read all comments link

  • New Member Companies

    2005 - 2015

    37,997

    New Member Companies
    Recruited Using the
    Oliver Group Direct Drive

    Process as of December 2015

  • phone and email

    p. 941.235.2202
    f. 509.769.0204
    email Rob Oliver
    email Kate Oliver