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Free Tips - page 3

“Try 777 at Your Next Membership Meeting”

October 5, 2010

First, let me admit that this is not an original Oliver Group idea. I actually found it on a Chamber website. All I have done is “twisted” it a little so that it can be used as a retention tool. It’s really, really simple. At your next Membership Meeting invite 7 new members to take… [Read More…]

“Seven Sponsorship Tips”

October 5, 2010

It seems like October is “Sponsorship Month” at Association’s all over the country. I’m getting at least one email, letter or flyer every couple days soliciting a sponsorship of some sort. Having been on the buying and selling side of sponsorships for years I’m going to offer a few tips on offering sponsorships to your… [Read More…]

“Monetize your Member Benefits and Increase Membership and Retention”

October 5, 2010

Can you put a true dollar value on membership in your Association? If you are asked how you came up with the dues price or “membership investment” could you explain it? The “value vs. price” equation is a tool that a lot of businesses use to justify the price of their goods and services. Consider… [Read More…]

Possibility Thinking Can Increase Retention and Non-dues Revenue!

October 5, 2010

I had a conversation with an Executive Officer recently about doing a retention mailing to a “lost” member list and as usual the word “budget” came up. Although the odds of this particularly creative mailing being successful and paying for itself many times over was very high, the necessary upfront investment just wasn’t in the… [Read More…]

Do you have a list of your TOP 100 “Dream Members”?

October 5, 2010

The first step in the member recruiting process is to make a list of specific companies that you want as members. It’s not “rocket science” but this step gets overlooked often. Sure, every Association has a giant list of “non-member” contractors and sub-contractors or a drop list or some other document listing a whole variety… [Read More…]

The Ebb and Flow of Association Life

October 5, 2010

What now? Membership is sagging. Retention is slipping. The Sky is falling. We get to talk to a good cross section of Associations all over the country, many of whom seem to have adopted this attitude as their mantra.  So how does an association break out of this rut? By asking themselves some hard, serious… [Read More…]

How to Better Communicate with your Members

October 5, 2010

Your members pay their dues and belong to the Association.  There are certain benefits they expect to receive with their membership.  They look to you to provide valuable information – information that will help better their business, ensure that they’re operating up to code or industry standards, info that could increase productivity and maybe increase… [Read More…]

“Get ‘em off the fence” using Direct Marketing 101

October 5, 2010

Are you ever frustrated waiting for people to make a decision about participating in an event, sponsorship, advertising in the newsletter or buying a ticket to a big function? Do people tend to wait until the last minute to make a financial commitment to something you are promoting or supporting? Direct Marketing 101 is a… [Read More…]

Sales 101 – Features and Benefits, Increase non-dues revenue by “changing the ask”

October 3, 2010

I am on a lot of email and newsletter lists for Association’s around the country so I get the opportunity to see just how “offers” are made for things like sponsorships, publication advertising, event participation and a whole variety of other non-dues revenue generating items. Here is a typical sample email soliciting sponsorship for an… [Read More…]

Don’t Stop Believing

October 3, 2010

We’ve been contacting some of the Association’s around the country about some of the tools that we offer to help increase membership, retention and non-dues revenue. It’s a pretty interesting environment out there as you might guess. We have had limited success, but that’s really not the point here. The real point is that in… [Read More…]