“Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the
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Oliver Group DIRECTDrive
The Place for Member Driven Associations that are Ready to Boost Membership FAST!
The Place for Member Driven Associations that are Ready to Boost Membership FAST!
Partial Client List
Recent Comments
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Michael Sipe, President, CrossPoint Capital
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Anne Hotte, Hollywood Chamber of Commerce
Rob & Kate, No way! These flowers are just beautiful! Is this another example of “shock and awe”? It works! We are sharing the timeline and new approach to retention at the staff meeting tomorrow! I am so excited about it! Thank you for ALL that you did! You make
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Maria Patterson, Carrollwood Area Business Association
Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA! We appreciate all you have taught us and all the expert information and advice you have generously shared. You are both a joy to work with and thank you
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Patricia Crowley, Greater Hernando County Chamber of Commerce
Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee. The teachings you shared certainly were a result of our successful Membership Drive. We appreciate your support to the Chamber and look forward
Read All Comments
Free Tips - page 4
Your Newsletter is a Powerful Recruiting Tool
October 3, 2010
Nearly every Association produces a monthly or at least quarterly Association Newsletter. I have copies from at least 300 associations that we have actually worked with. In many cases we have been to their offices and met the staff and some of the members. The interesting thing about the newsletters that we get is they… [Read More…]
DO “Sweat the Small Stuff”
October 3, 2010
There was a book written a few years ago titled “Don’t Sweat the Small Stuff”. The truth is I bought it, skimmed it and set it aside so I really can’t beat it up or give it a fair critique. But, what I can say is that when it comes to running and operating a… [Read More…]
Do Your Headlines Drive Readers to Your Message or Away From It?
October 3, 2010
One of the most important parts of a successful article, press release, sales letter or other type of communication is the headline. Your headline is the advertisement for your content with only one job: to force the reader to keep reading. If the headline fails, so does your article or message. This isn’t to say… [Read More…]
Let a “Sales Letter” do the Heavy Lifting
October 3, 2010
A strong sales letter can be one the best tools that you use to increase your non-dues revenue. Whenever I try to explain the value of a good sales letter, inevitably I get asked how to write one or if I can provide a sample. The sample below is a sales letter used to increase… [Read More…]
One more note on offering and selling sponsorships
October 3, 2010
I got a flyer in the mail from an HBA today soliciting sponsorships for a Trade Show. The Presenting Sponsorships are offered at $5000.00 each (two available) and the Associate Sponsorships are offered at $1500.00 each (two available). The total cost of the sponsorships combined is $13,000.00. This particular flyer is a classic example of… [Read More…]
When it Comes to Sales…Tips from the wise
October 3, 2010
When someone says “no” you say “next” – they are not rejecting you, just your offer There are usually only two answers and one of them is a good one – those odds ain’t bad When someone says “yes” you shut up – get the check or signature and get out If you don’t ask,… [Read More…]
Are you Ready for a Challenge in the “New Economy”?
October 3, 2010
Shhhhh – don’t tell Rob but I (Kate) am filling in this week! This Association Tip will be just a little bit different. I have a challenge for every association staff person who wants to take this “New Economy” on with both feet forward. Are you ready for an easy challenge that will (if you… [Read More…]
The Importance of a good Message
October 3, 2010
I talk about the importance of a good message a lot. Why bother taking the time and making the effort to communicate with your members if a) the message isn’t being read, b) you don’t have anything of importance to say and c) the end result is will not be realized. Let’s talk about retention. … [Read More…]
Recent Blog Posts
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Understanding and dealing with “Milestone Members”
12 Jul 2013
Every member in your Association reaches some sort of “milestone” over the course of their membership. When it comes to Read More
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Why “New Member Orientations” scare your members and what you can do
12 Jul 2013
OK, so you finally signed up that new member you’ve been after for a couple of years. In addition, it Read More
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“Everyday is a Member Day!”
8 Jun 2012
(re-post from the past – but worth a re-read!) Gene Simmons of the rock band KISS (and amazingly successful business Read More
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Florida Chamber of Commerce More Than Doubles its Membership in Two Days – in the “new economy”
29 Jul 2011
Kate and I are almost settled in from our move to Punta Gorda, Florida from Washington State. Look for new Read More
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Three Hidden “Success Killers” and How to Beat Them!
6 Jul 2011
Three Hidden “Success Killers” and How to Beat Them! (Taken from the Chamber Direct Email Tips – 5.27.11) Before you Read More
Recent Comments
-
Michael Sipe, President, CrossPoint Capital
“Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the
-
Anne Hotte, Hollywood Chamber of Commerce
Rob & Kate, No way! These flowers are just beautiful! Is this another example of “shock and awe”? It works! We are sharing the timeline and new approach to retention at the staff meeting tomorrow! I am so excited about it! Thank you for ALL that you did! You make
-
Maria Patterson, Carrollwood Area Business Association
Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA! We appreciate all you have taught us and all the expert information and advice you have generously shared. You are both a joy to work with and thank you
-
Patricia Crowley, Greater Hernando County Chamber of Commerce
Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee. The teachings you shared certainly were a result of our successful Membership Drive. We appreciate your support to the Chamber and look forward
Read all comments link
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