“Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the
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Oliver Group DIRECTDrive
The Place for Member Driven Associations that are Ready to Boost Membership FAST!
The Place for Member Driven Associations that are Ready to Boost Membership FAST!
Partial Client List
Recent Comments
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Michael Sipe, President, CrossPoint Capital
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Anne Hotte, Hollywood Chamber of Commerce
Rob & Kate, No way! These flowers are just beautiful! Is this another example of “shock and awe”? It works! We are sharing the timeline and new approach to retention at the staff meeting tomorrow! I am so excited about it! Thank you for ALL that you did! You make
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Maria Patterson, Carrollwood Area Business Association
Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA! We appreciate all you have taught us and all the expert information and advice you have generously shared. You are both a joy to work with and thank you
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Patricia Crowley, Greater Hernando County Chamber of Commerce
Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee. The teachings you shared certainly were a result of our successful Membership Drive. We appreciate your support to the Chamber and look forward
Read All Comments
The Importance of a good Message
I talk about the importance of a good message a lot. Why bother taking the time and making the effort to communicate with your members if a) the message isn’t being read, b) you don’t have anything of importance to say and c) the end result is will not be realized. Let’s talk about retention.
Association’s are in a tough place right now – we hear all about it every day. No budget, no staff, retention is dropping, non-dues revenue events are plummeting and members are selling assets to feed their families. You need to make sure that your members know the value of belonging to the association and the importance of maintaining their network. You have to make renewal a no-brainer. That is not accomplished by being vague, or using the same verbiage that the EO from 28 years ago used.
Be specific about the benefits. Don’t say “access to over 20 networking events” – list them. When dealing with sponsorships, don’t just say “hundreds of people will see your name” – list all the places where their name and company logo will be displayed. Long lists make impressions.
We’re producing a Business Expo here in the Wenatchee Valley
Keep track of phone calls to your Association looking for referrals (by industry). In your membership database, start a column that indicates how many times you referred a certain company. Provide statistics and search results from your website when applicable. Capture activity on your website for your members if you can. ACE Insurance may be impressed to know that they had 40 hits in the last three months! That’s relevant and important information. If you have these stats available when renewal time rolls around, you’re armed with powerful proven information of the benefits of Association membership.
Hot Tip: Give non-members a one month “trial” membership, track their web stats or action and provide the results at the end of their trial period.
Recent Blog Posts
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Understanding and dealing with “Milestone Members”
12 Jul 2013
Every member in your Association reaches some sort of “milestone” over the course of their membership. When it comes to Read More
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Why “New Member Orientations” scare your members and what you can do
12 Jul 2013
OK, so you finally signed up that new member you’ve been after for a couple of years. In addition, it Read More
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“Everyday is a Member Day!”
8 Jun 2012
(re-post from the past – but worth a re-read!) Gene Simmons of the rock band KISS (and amazingly successful business Read More
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Florida Chamber of Commerce More Than Doubles its Membership in Two Days – in the “new economy”
29 Jul 2011
Kate and I are almost settled in from our move to Punta Gorda, Florida from Washington State. Look for new Read More
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Three Hidden “Success Killers” and How to Beat Them!
6 Jul 2011
Three Hidden “Success Killers” and How to Beat Them! (Taken from the Chamber Direct Email Tips – 5.27.11) Before you Read More
Recent Comments
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Michael Sipe, President, CrossPoint Capital
“Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the
-
Anne Hotte, Hollywood Chamber of Commerce
Rob & Kate, No way! These flowers are just beautiful! Is this another example of “shock and awe”? It works! We are sharing the timeline and new approach to retention at the staff meeting tomorrow! I am so excited about it! Thank you for ALL that you did! You make
-
Maria Patterson, Carrollwood Area Business Association
Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA! We appreciate all you have taught us and all the expert information and advice you have generously shared. You are both a joy to work with and thank you
-
Patricia Crowley, Greater Hernando County Chamber of Commerce
Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee. The teachings you shared certainly were a result of our successful Membership Drive. We appreciate your support to the Chamber and look forward
Read all comments link
New Member Companies
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