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  • Partial Client List

    KY Georgetown Scott County Chamber
    WA NUCA of Washington
    FL Greater Fort Myers Chamber
    MA Associated Builders and Contractors
    FL Greater Sarasota Chamber
    TX El Paso Home Builders Association
    FL Suncoast Utility Contractors Association
    FL Charlotte County Chamber
    TN Tennessee Home Builders Assoc.
    FL Hispanic Chamber of West Palm
    OR Bend Chamber of Commerce
    FL Christian Chamber of SW Florida
    MD Maryland National Capital BIA
    FL North Florida NUCA
    FL Carrollwood Area Business Assn
    FL Hardee County Chamber
    TX Texas Home Builders Assoc.
    NJ ACCA of New Jersey
    NH HBRA of New Hampshire
    OH PHCC of Ohio
    OR Oregon Home Builders Assoc.
    FL Central Pinellas Chamber

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read All Comments

    Read All The Comments Here

    • Your Newsletter is a Powerful Recruiting Tool

    Nearly every Association produces a monthly or at least quarterly Association Newsletter. I have copies from at least 300 associations that we have actually worked with. In many cases we have been to their offices and met the staff and some of the members. The interesting thing about the newsletters that we get is they really do reflect the values, enthusiasm, excitement and commitment of the staff and the membership. When we get a newsletter from an Association that we haven’t built a relationship with yet or have not visited their office, we can get a pretty good idea of the “culture” of the local by reading the newsletter.
    How many potential members do you send your newsletter to? If you are already using your newsletter as a recruitment tool – congratulations! If you are not you should consider it. Your newsletter contains nearly all of the things you want a potential member to know. Your newsletter tells a potential member what projects and issues you are currently working on. It also contains names and in most cases, photos of current active members that a potential member may recognize. Typically, there is a list of upcoming classes and educational opportunities that you are offering. There is always a list of new members and renewals. Some of these are either business associates or competitors of your potential member. But, most importantly your newsletter lets a potential member get a real “taste” of what your association represents and the value you add to your member companies.
    Here’s a sample “plan of attack” to put your newsletter to work recruiting for you.
    Step One: Make a “hit list” of five, ten, fifty or even one-hundred companies that your association can add value to that are not current members. Brainstorm with staff, committee members and board members to make the list.
    Step Two: Print the extra copies you need and bring them to a membership committee meeting or board meeting. During the meeting have each member present “autograph” the newsletter with a signature and even a short note.
    Step Three: Create an “abbreviated” application form and include it in a hand-addressed,
    9 X 12 envelope using real stamps.
    Step Four: Do the same thing every month for three months and mail your newsletter to the same “hit list”. Always get the autographs and always include the application. Do not short cut the process as you will also lower the response.
    Step Five: Make a follow-up call and send a “sales letter” after you have sent at least three autographed newsletters in the special hand-addressed envelopes with real stamps. Include a special “enhancement” if they make a decision by a specific date. (See Get them off the Fence with “Direct Marketing 101” for more information)
    Step Six: Continue sending the potential member your newsletter for three more months and repeat Step Five. If they join, you win. If they choose not to join, at least they know about your Association and may support you on important issues in the future.
    Step Seven: Add new potential members to the “system” as you remove others.
    Note: The key to success using this system is consistency and persistency. In most sales situations the highest level of success usually happens after at least five contacts. Don’t give up to fast and make sure to get those “autographs”.

  • Recent Blog Posts

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read all comments link

    Read All The Comments Here

  • New Member Companies

    2005 - 2015

    37,997

    New Member Companies
    Recruited Using the
    Oliver Group Direct Drive

    Process as of December 2015

  • phone and email

    p. 941.235.2202
    f. 509.769.0204
    email Rob Oliver
    email Kate Oliver