“Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the
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Oliver Group DIRECTDrive
The Place for Member Driven Associations that are Ready to Boost Membership FAST!
The Place for Member Driven Associations that are Ready to Boost Membership FAST!
Partial Client List
Recent Comments
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Michael Sipe, President, CrossPoint Capital
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Anne Hotte, Hollywood Chamber of Commerce
Rob & Kate, No way! These flowers are just beautiful! Is this another example of “shock and awe”? It works! We are sharing the timeline and new approach to retention at the staff meeting tomorrow! I am so excited about it! Thank you for ALL that you did! You make
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Maria Patterson, Carrollwood Area Business Association
Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA! We appreciate all you have taught us and all the expert information and advice you have generously shared. You are both a joy to work with and thank you
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Patricia Crowley, Greater Hernando County Chamber of Commerce
Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee. The teachings you shared certainly were a result of our successful Membership Drive. We appreciate your support to the Chamber and look forward
Read All Comments
When it Comes to Sales…Tips from the wise
When someone says “no” you say “next” – they are not rejecting you, just your offer
There are usually only two answers and one of them is a good one – those odds ain’t bad
When someone says “yes” you shut up – get the check or signature and get out
If you don’t ask, you don’t “get” – the only impossible sale is the one you never ask for
“Would you if I could”? – get them to commit first
People buy 90% on emotion and 10% on logic – are you selling what they are buying?
The goal in getting a sale is to get a member – not the opposite (remember lifetime value)
You don’t have to be really good – just really consistent and persistent
Nothing happens until you take action
When’s the best time to get a sale? – right after you get a sale
Recent Blog Posts
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Understanding and dealing with “Milestone Members”
12 Jul 2013
Every member in your Association reaches some sort of “milestone” over the course of their membership. When it comes to Read More
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Why “New Member Orientations” scare your members and what you can do
12 Jul 2013
OK, so you finally signed up that new member you’ve been after for a couple of years. In addition, it Read More
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“Everyday is a Member Day!”
8 Jun 2012
(re-post from the past – but worth a re-read!) Gene Simmons of the rock band KISS (and amazingly successful business Read More
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Florida Chamber of Commerce More Than Doubles its Membership in Two Days – in the “new economy”
29 Jul 2011
Kate and I are almost settled in from our move to Punta Gorda, Florida from Washington State. Look for new Read More
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Three Hidden “Success Killers” and How to Beat Them!
6 Jul 2011
Three Hidden “Success Killers” and How to Beat Them! (Taken from the Chamber Direct Email Tips – 5.27.11) Before you Read More
Recent Comments
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Michael Sipe, President, CrossPoint Capital
“Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the
-
Anne Hotte, Hollywood Chamber of Commerce
Rob & Kate, No way! These flowers are just beautiful! Is this another example of “shock and awe”? It works! We are sharing the timeline and new approach to retention at the staff meeting tomorrow! I am so excited about it! Thank you for ALL that you did! You make
-
Maria Patterson, Carrollwood Area Business Association
Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA! We appreciate all you have taught us and all the expert information and advice you have generously shared. You are both a joy to work with and thank you
-
Patricia Crowley, Greater Hernando County Chamber of Commerce
Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee. The teachings you shared certainly were a result of our successful Membership Drive. We appreciate your support to the Chamber and look forward
Read all comments link
New Member Companies
2005 - 2015
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New Member Companies
Recruited Using the
Process as of December 2015