“Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the
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Oliver Group DIRECTDrive
The Place for Member Driven Associations that are Ready to Boost Membership FAST!
The Place for Member Driven Associations that are Ready to Boost Membership FAST!
Partial Client List
Recent Comments
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Michael Sipe, President, CrossPoint Capital
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Anne Hotte, Hollywood Chamber of Commerce
Rob & Kate, No way! These flowers are just beautiful! Is this another example of “shock and awe”? It works! We are sharing the timeline and new approach to retention at the staff meeting tomorrow! I am so excited about it! Thank you for ALL that you did! You make
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Maria Patterson, Carrollwood Area Business Association
Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA! We appreciate all you have taught us and all the expert information and advice you have generously shared. You are both a joy to work with and thank you
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Patricia Crowley, Greater Hernando County Chamber of Commerce
Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee. The teachings you shared certainly were a result of our successful Membership Drive. We appreciate your support to the Chamber and look forward
Read All Comments
One more note on offering and selling sponsorships
I got a flyer in the mail from an HBA today soliciting sponsorships for a Trade Show. The Presenting Sponsorships are offered at $5000.00 each (two available) and the Associate Sponsorships are offered at $1500.00 each (two available). The total cost of the sponsorships combined is $13,000.00.
This particular flyer is a classic example of how not to solicit sponsorship.
First, it was printed on cheap 20lb. paper on a black and white copy machine.
If you are offering a product with a price of $5,000.00 consider spending a couple extra dollars in the presentation.
Second, it was folded in with a similar flyer about an upcoming auction (also soliciting sponsorships).
Don’t try to save on postage by combining two separate offers in the same mailing.
Third, this offer to sell $13,000.00 in sponsorships was sent “bulk mail” with an inkjet address and barcode.
At least put the flyers in an envelope and use a real stamp. For $5,000.00 your prospect wants to feel at least a “little” special.
Fourth, there is a list of sponsorship “features” with no mention of the benefits.
Sure they get their logo on some stuff and a pile of free tickets. Explain the benefit of each… “over 13,000 potential customers entering the show will pass directly by a giant 4 X 8 foot banner displaying your company name, website, phone number and special offer”.
Fifth, there is no description of the event at all…just a list of how many booths you get, and where your logo will appear, etc.
Don’t assume your audience knows all about your event. It needs to be “resold” and “retold” on a regular basis.
Take a look at your next sponsorship flyer or letter and ask yourself if it would compel you to toss a quick $5,000.00 towards your association. Take a little extra time and invest a few extra dollars on your next sponsorship solicitation and see what a difference it can make.
Recent Blog Posts
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Understanding and dealing with “Milestone Members”
12 Jul 2013
Every member in your Association reaches some sort of “milestone” over the course of their membership. When it comes to Read More
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Why “New Member Orientations” scare your members and what you can do
12 Jul 2013
OK, so you finally signed up that new member you’ve been after for a couple of years. In addition, it Read More
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“Everyday is a Member Day!”
8 Jun 2012
(re-post from the past – but worth a re-read!) Gene Simmons of the rock band KISS (and amazingly successful business Read More
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Florida Chamber of Commerce More Than Doubles its Membership in Two Days – in the “new economy”
29 Jul 2011
Kate and I are almost settled in from our move to Punta Gorda, Florida from Washington State. Look for new Read More
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Three Hidden “Success Killers” and How to Beat Them!
6 Jul 2011
Three Hidden “Success Killers” and How to Beat Them! (Taken from the Chamber Direct Email Tips – 5.27.11) Before you Read More
Recent Comments
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Michael Sipe, President, CrossPoint Capital
“Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the
-
Anne Hotte, Hollywood Chamber of Commerce
Rob & Kate, No way! These flowers are just beautiful! Is this another example of “shock and awe”? It works! We are sharing the timeline and new approach to retention at the staff meeting tomorrow! I am so excited about it! Thank you for ALL that you did! You make
-
Maria Patterson, Carrollwood Area Business Association
Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA! We appreciate all you have taught us and all the expert information and advice you have generously shared. You are both a joy to work with and thank you
-
Patricia Crowley, Greater Hernando County Chamber of Commerce
Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee. The teachings you shared certainly were a result of our successful Membership Drive. We appreciate your support to the Chamber and look forward
Read all comments link
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