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  • Partial Client List

    KY Georgetown Scott County Chamber
    WA NUCA of Washington
    FL Greater Fort Myers Chamber
    MA Associated Builders and Contractors
    FL Greater Sarasota Chamber
    TX El Paso Home Builders Association
    FL Suncoast Utility Contractors Association
    FL Charlotte County Chamber
    TN Tennessee Home Builders Assoc.
    FL Hispanic Chamber of West Palm
    OR Bend Chamber of Commerce
    FL Christian Chamber of SW Florida
    MD Maryland National Capital BIA
    FL North Florida NUCA
    FL Carrollwood Area Business Assn
    FL Hardee County Chamber
    TX Texas Home Builders Assoc.
    NJ ACCA of New Jersey
    NH HBRA of New Hampshire
    OH PHCC of Ohio
    OR Oregon Home Builders Assoc.
    FL Central Pinellas Chamber

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read All Comments

    Read All The Comments Here

    • DO “Sweat the Small Stuff”

    There was a book written a few years ago titled “Don’t Sweat the Small Stuff”. The truth is I bought it, skimmed it and set it aside so I really can’t beat it up or give it a fair critique. But, what I can say is that when it comes to running and operating a member based association, it’s critical that everyone sweats the small stuff.
    Here’s just a sample list of things to “sweat”:
    Get new member packets out fast, not a month or two after a new member joins. Imagine, joining a group or making a purchase and getting no “recognition” for 60 to 90 days – not a great start for a member relationship.
    Take the time to make a “personal” contact several times a year with each member. Use handwritten cards, phone calls, personal visits and at least one personal call per year from the Board President or the Executive Officer. That one phone call could increase your retention rate substantially.
    Return member phone calls immediately. When a member actually takes the time to try to communicate with your association – for any reason – consider it an opportunity to enhance and strengthen the relationship and act accordingly.
    Send out “relevant” emails. Don’t waste your member’s time by sending them a continuous “stream” of emails that have no value to the recipient. Your Title Company member doesn’t need to get the email about the “plumber’s certification and licensing class”. Take the time to segment your email lists into smaller groups. Your members will appreciate the fact that you understand the value of their time…and might even start reading the emails again.
    Take the time to pick up the phone whenever possible. Voicemail automation is a powerful tool, but it will never be a substitute for a friendly, live human voice.
    Choose productivity over activity. Make sure that the methods that you use to communicate and interact with your members are effective, efficient, and get you to your stated goals. Sometimes, a simple phone call to invite a member to a general membership meeting or special event can replace a “pile” of emails, flyers and letters…and get greater results. Make a list of your daily “activities” and make sure that they are getting you closer to your goal.
    Create a pleasant and professional office atmosphere, regardless of the size of your Association. Take a look around the office. Get rid of outdated flyers, magazines, brochures and anything else that doesn’t add value to the members “experience” in your facility. The reception area is a place to welcome visitors – not a personal museum for the family of the office manager to hang photos or the latest “artwork” by a two-year old Picasso.
    Finally, just make a list of other little things that you can do “just a little better” in the future. Sometimes, just “sweating” a couple small things can make a huge, positive difference in your Association. 

  • Recent Blog Posts

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read all comments link

    Read All The Comments Here

  • New Member Companies

    2005 - 2015

    37,997

    New Member Companies
    Recruited Using the
    Oliver Group Direct Drive

    Process as of December 2015

  • phone and email

    p. 941.235.2202
    f. 509.769.0204
    email Rob Oliver
    email Kate Oliver