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  • Partial Client List

    KY Georgetown Scott County Chamber
    WA NUCA of Washington
    FL Greater Fort Myers Chamber
    MA Associated Builders and Contractors
    FL Greater Sarasota Chamber
    TX El Paso Home Builders Association
    FL Suncoast Utility Contractors Association
    FL Charlotte County Chamber
    TN Tennessee Home Builders Assoc.
    FL Hispanic Chamber of West Palm
    OR Bend Chamber of Commerce
    FL Christian Chamber of SW Florida
    MD Maryland National Capital BIA
    FL North Florida NUCA
    FL Carrollwood Area Business Assn
    FL Hardee County Chamber
    TX Texas Home Builders Assoc.
    NJ ACCA of New Jersey
    NH HBRA of New Hampshire
    OH PHCC of Ohio
    OR Oregon Home Builders Assoc.
    FL Central Pinellas Chamber

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read All Comments

    Read All The Comments Here

    • “Monetize your Member Benefits and Increase Membership and Retention”

    Can you put a true dollar value on membership in your Association?
    If you are asked how you came up with the dues price or “membership investment” could you explain it?
    The “value vs. price” equation is a tool that a lot of businesses use to justify the price of their goods and services. Consider creating a “tangible” value for your membership dues that is easily understood and creates a compelling reason to “buy” (join) and continue to “buy” (renew).
    Here is just a quick example that you can tailor to fit your Association.
    Remember that many member benefits are nearly impossible for a member to calculate so the dollar value that you put on them will in most cases be perceived as correct.
    Benefits and Value:
    Company name and contact information listed in newsletter as a new or renewing member and sent to over 300 subscribing member companies
    – Value: $155.00
    Company name and contact information listed on Association website for twelve months at a minimum value of $22.00 per month
    – Annual Value: $264.00
    Company name and contact information listed in the annual Membership Directory that is a buying resource direct mailed to 300 member companies representing nearly 3000 co-workers, employees and family members
    – Annual Value: at just $1.25 per member company, $375.00
    Committee Participation: Participating on a committee is one of the most powerful direct marketing tools the Association offers. At the committee level you will have direct face-to-face access to some of the most powerful, successful and influential business people in the community. Building just one or two new business relationships in this networking environment can significantly increase your bottom line
    – Annual Value: $225.00
    Membership Business Meetings: Over 100 business decision makers attend these events 10 times per year. The networking value and exposure for member companies to this powerful and valuable audience has facilitated thousands of new business relationships and transactions over the years.
    Marketing value per meeting – $75.00
    Member investment $25.00
    – Annual Net Value: $500.00
    Total membership value so far: $1,519.00 
    Total membership dues price: $575.00
    …and the list goes on and on and on!
    Make a list of all of your member benefits, marketing tools and opportunities. Put a dollar value on each. You’ll find that the total benefits can easily be valued at several thousand dollars. Using the value vs. price equation gives you the tool you need to increase membership and increase retention.
    NOTE – The same process can be used for sponsorships, newsletter ads, event participation and any other revenue producing item in your association.

  • Recent Blog Posts

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read all comments link

    Read All The Comments Here

  • New Member Companies

    2005 - 2015

    37,997

    New Member Companies
    Recruited Using the
    Oliver Group Direct Drive

    Process as of December 2015

  • phone and email

    p. 941.235.2202
    f. 509.769.0204
    email Rob Oliver
    email Kate Oliver