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  • Partial Client List

    KY Georgetown Scott County Chamber
    WA NUCA of Washington
    FL Greater Fort Myers Chamber
    MA Associated Builders and Contractors
    FL Greater Sarasota Chamber
    TX El Paso Home Builders Association
    FL Suncoast Utility Contractors Association
    FL Charlotte County Chamber
    TN Tennessee Home Builders Assoc.
    FL Hispanic Chamber of West Palm
    OR Bend Chamber of Commerce
    FL Christian Chamber of SW Florida
    MD Maryland National Capital BIA
    FL North Florida NUCA
    FL Carrollwood Area Business Assn
    FL Hardee County Chamber
    TX Texas Home Builders Assoc.
    NJ ACCA of New Jersey
    NH HBRA of New Hampshire
    OH PHCC of Ohio
    OR Oregon Home Builders Assoc.
    FL Central Pinellas Chamber

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read All Comments

    Read All The Comments Here

    • “Is There Wind in your Sails?”

    I subscribe to a number of marketing newsletters and magazines. I got one yesterday and it had a quote that kind of “hit home”. I’m not going to write a long letter today. I just want to give you a little “food for thought”.
    Every Association has kind of a “way to do things”, whether it’s adding new members, retaining new members or increasing non-dues revenue.
    Most of the time, all of those systems or processes work really well. But, once in a while even a tried and true way of doing things can lose its effectiveness due to the economy, local business climate, competition or some other outside force. Sometimes, we see it coming and sometimes we don’t.
    In the “world” of Associations there is a lot of talk about how hard it is to get new members in this “down market”.
    Retention rates have become cause for concern.
    Non-dues revenue is not quite as easy to generate as before. The way it has “always been done before” just doesn’t quite have the same impact it used to.
    Here is the quote (maybe one of you knows who said it, I don’t):
    “When there is no wind in the sails, start rowing”
    How does that quote apply to an Association?
    If you’ve been “sailing along” for the past several years and are finding that some of the things you are used to doing just aren’t working as well as they used to now is the time to start “rowing”. It’s not the time to just sit in the boat and wait for the “old wind” to come back. It’s time to “row” until you get the wind behind you again.
    Look for new ways to increase membership. Really get a “focus” on retention and start a systematic approach to keeping your members and try some new tactics. Set aside some of the “old ways” of doing things and try some new ones.
    Take some time with your committees and brainstorm new ways of generating non-dues revenue – without any preconceived notions or ideas.
    I’m not suggesting at all that you abandon your current systems and processes. I am suggesting that when the wind stops (or slows way down) you can either sit in the boat and wait for something to happen or you can “grab an oar” and make things happen.
    Here are a couple of things that might help you get some fresh ideas and strategies:
    Go online and do a search on “increasing membership”, “increasing member retention” and “non-dues revenue”. You’re going to find literally thousands of web pages that you can look at for ideas. Be sure to go a little “deep” in the search and check out what other types of associations and organizations are doing in these areas. Nearly every type of group puts increasing membership, retention and non-dues revenue right up at the top of the “to do” list. You will find a lot of “junk” but you will also find a whole slew of new ideas and ways to “row”.
    Finally, call some of your members that have successful businesses and ask if they would be willing to participate in a brainstorming session on recruiting members, increasing retention or increasing non-dues revenue. Let them know they won’t have to join a committee or get on a board. No strings attached – you just want a little input.
    Most of these businesses are working on the same things you are – they call it increasing customers, retaining clients and increasing the number and size of their transactions.

  • Recent Blog Posts

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read all comments link

    Read All The Comments Here

  • New Member Companies

    2005 - 2015

    37,997

    New Member Companies
    Recruited Using the
    Oliver Group Direct Drive

    Process as of December 2015

  • phone and email

    p. 941.235.2202
    f. 509.769.0204
    email Rob Oliver
    email Kate Oliver