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  • Partial Client List

    KY Georgetown Scott County Chamber
    WA NUCA of Washington
    FL Greater Fort Myers Chamber
    MA Associated Builders and Contractors
    FL Greater Sarasota Chamber
    TX El Paso Home Builders Association
    FL Suncoast Utility Contractors Association
    FL Charlotte County Chamber
    TN Tennessee Home Builders Assoc.
    FL Hispanic Chamber of West Palm
    OR Bend Chamber of Commerce
    FL Christian Chamber of SW Florida
    MD Maryland National Capital BIA
    FL North Florida NUCA
    FL Carrollwood Area Business Assn
    FL Hardee County Chamber
    TX Texas Home Builders Assoc.
    NJ ACCA of New Jersey
    NH HBRA of New Hampshire
    OH PHCC of Ohio
    OR Oregon Home Builders Assoc.
    FL Central Pinellas Chamber

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read All Comments

    Read All The Comments Here

    • Pay It Forward and Increase Membership Now

    Did you see the movie “Pay It Forward” with that cute Haley kid?
    He had a pretty simple idea about doing something nice for someone and asking that person to simply “pay it forward” by doing something nice for just two other people and asking them to “pay it forward” too. After that, the laws of math would take over and literally thousands of people would benefit.
    Stay with me for a minute while I kind of “set you up” for the steps you can take to make this powerful process work for your Association.
    Do you know the number one reason a company doesn’t join your Association? They never get asked. Why? Even though you work on your “Ambassadors”, and bring it up at every committee and board meeting getting your members and staff to “sell” memberships is tough. Often it’s a lack of time and energy but there is one other big reason.
    Fear. Nobody wants to admit it, but for a lot of people the thought of calling someone (friend or not) and asking them to join the Association is not real comfortable so it gets put off or never happens at all.
    There are plenty of companies willing and eager to join your Association if someone would invite them.
    Here’s an extreme example.
    A few months ago we worked with a Home Builder Association in Helena, Montana on one of our “DIRECTDrive” membership drives. They had about 250 members at the start of the Drive and 48 hours later they ADDED 261 new paid members. That’s over a 100% increase in two days. Again, I’m not telling you this so you think I’m great or anything. I’m telling you this so you know that there are still lot’s of companies (thousands and thousands) that will join your Association if they are asked. Some will say “no” but the secret to increasing membership is in increasing the “asks” exponentially.
    So here are the steps to a “Pay It Forward” membership process that will increase the number of “asks” dramatically.
    1. Write or have written a strong “sales letter” for your Association. The key words here are “sales letter”.  Don’t expect all of your members to be experts at convincing people to join the Association. A good sales letter will have a powerful headline, create an emotional bond with the reader and offer several examples of how they can improve their business and lifestyle by joining as soon as possible. Always include testimonials. Finally the “sales letter” will always have an offer, an enhancement and a reason to respond easily and quickly. Do not confuse a sales letter with a “plea for support”.
    2. Decide on a two to four day timeframe to conduct your “Pay It Forward” campaign. Don’t stretch it out any longer or it will lose it’s excitement.
    3. Send an email or letter to your members about the new “Pay It Forward” membership campaign and dates and let them know you will be sending them more information soon.
    4. About two days prior to the Campaign, email or mail a copy of the sales letter (if by email include a link to your online payment system if you have one. If you don’t, email me and I’ll tell you how we do it.)
    In your email or letter ask your members to simply write a short personal email and attach the sales letter you provided and “forward” it to their own “sphere of influence” using their email contact manager (like “Outlook”) or any other method they have to reach their business contacts. Remember, it’s not spam if they only use their sphere of influence.
    Payables lists work really well! Make sure the personal email or note includes something like “please forward this letter to anyone else you know that benefits from a “healthy building industry and would like access to some of the “most powerful, influential and successful business people in the area”.
    5. Provide some sort of recognition for all that participate.
    Here’s is why this process works. It takes away the fear by using email and mail only. No cold calls. Equally, if not more important the “sales letter” you provide does most of the “heavy lifting”. All the participants have to do is add a little note and pass it on to their “list”.
    These are the basic steps to a “Pay It Forward” membership campaign. I would have to make this letter many more pages to go into every detail, but I hope you get the idea.
    We have used this process successfully and you can too.

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  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read all comments link

    Read All The Comments Here

  • New Member Companies

    2005 - 2015

    37,997

    New Member Companies
    Recruited Using the
    Oliver Group Direct Drive

    Process as of December 2015

  • phone and email

    p. 941.235.2202
    f. 509.769.0204
    email Rob Oliver
    email Kate Oliver