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  • Partial Client List

    KY Georgetown Scott County Chamber
    WA NUCA of Washington
    FL Greater Fort Myers Chamber
    MA Associated Builders and Contractors
    FL Greater Sarasota Chamber
    TX El Paso Home Builders Association
    FL Suncoast Utility Contractors Association
    FL Charlotte County Chamber
    TN Tennessee Home Builders Assoc.
    FL Hispanic Chamber of West Palm
    OR Bend Chamber of Commerce
    FL Christian Chamber of SW Florida
    MD Maryland National Capital BIA
    FL North Florida NUCA
    FL Carrollwood Area Business Assn
    FL Hardee County Chamber
    TX Texas Home Builders Assoc.
    NJ ACCA of New Jersey
    NH HBRA of New Hampshire
    OH PHCC of Ohio
    OR Oregon Home Builders Assoc.
    FL Central Pinellas Chamber

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read All Comments

    Read All The Comments Here

    • Do you know your R.O.M.?

    If you know your R.O.M. you are already ahead of most Chambers and other member driven associations. It’s a simple measurement (calculation) that once understood really can and should change the way you think about your current members and potential members.
    R.O.M. is the lifeblood of any Chamber of Commerce yet is often overlooked or not “watched” on a regular basis.
    R.O.M. stands for “Return On Member”.  Once this concept is understood it is really easy to set goals, measure “performance” and put programs, processes and systems in place to increase not just revenue and sales but “member satisfaction” as well.
    In reality, the only legitimate way to increase your R.O.M. is by increasing your “member satisfaction”.
    The end of the year is a perfect time to do a quick calculation of R.O.M. and put plans in place to increase it.
    Let’s say your Chamber has 500 members and the annual dues are $300.00. That means your annual revenue from dues is $150,000.00. In addition to dues income let’s assume that another $100,000.00 in revenue is generated from events, programs, classes and other non-dues sources. That’s an average of $200.00 in “other” revenue generated per member. For simplicities sake let’s say that you set a “conservative” goal for 2011 of increasing your “other revenue” average by just 10%. That would mean an additional $10,000.00 generated from “non-dues” revenue over the course of the year.
    I know that the above math is pretty straightforward but the “getting it done” is a whole different matter. This is where R.O.M. and “member satisfaction” become really critical issues in your Chamber.
    I don’t want to get too way “out there” with this R.O.M. concept but you ought to consider the following as you set your Chamber “business plan” in place for 2011.
    The goal in getting a member is not to get a sale – it really is just the opposite! The real goal in “selling” a membership (new members or renewals) is to get or keep a member that you can put on a path of increasing “member satisfaction” for several years to come.
    As you increase “member satisfaction” you will also increase “member trust”. As “member trust” increases the odds of your members increasing their investment of time, energy and money in your programs, events, classes and other “offers” will also go up.
    Here is a quick and easy “action item”: Make a list of all of the member benefits you offer. Take a hard look at each one of them and make sure they really are designed to increase “member satisfaction” and “member trust”.
    Then, get a group of members together (active members and “less involved” members) and ask them to help you make a list of current Chamber “activities” that give them “member satisfaction”. Take a hard look at the list and “brainstorm” with the group about ways you could make these “activities” even more valuable and then TAKE ACTION.
    Increasing “member satisfaction” and “member trust” will absolutely increase your R.O.M. (Return On Member) and will ultimately lead to “member loyalty” not just “membership retention”.  

  • Recent Blog Posts

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read all comments link

    Read All The Comments Here

  • New Member Companies

    2005 - 2015

    37,997

    New Member Companies
    Recruited Using the
    Oliver Group Direct Drive

    Process as of December 2015

  • phone and email

    p. 941.235.2202
    f. 509.769.0204
    email Rob Oliver
    email Kate Oliver