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  • Partial Client List

    KY Georgetown Scott County Chamber
    WA NUCA of Washington
    FL Greater Fort Myers Chamber
    MA Associated Builders and Contractors
    FL Greater Sarasota Chamber
    TX El Paso Home Builders Association
    FL Suncoast Utility Contractors Association
    FL Charlotte County Chamber
    TN Tennessee Home Builders Assoc.
    FL Hispanic Chamber of West Palm
    OR Bend Chamber of Commerce
    FL Christian Chamber of SW Florida
    MD Maryland National Capital BIA
    FL North Florida NUCA
    FL Carrollwood Area Business Assn
    FL Hardee County Chamber
    TX Texas Home Builders Assoc.
    NJ ACCA of New Jersey
    NH HBRA of New Hampshire
    OH PHCC of Ohio
    OR Oregon Home Builders Assoc.
    FL Central Pinellas Chamber

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read All Comments

    Read All The Comments Here

    • Recognition and the “Ribbon” –It’s not just about the “regulars”

    “A man will work hard for a dollar, but he will die for a ribbon” – unknown author
    I found this quote in a book I was reading as we were flying to another state to help with a membership drive
    It got me thinking about all of the members that don’t take a “front and center” or “active” role in the Chamber, but simply pay their dues year after year.
    What kind of recognition do they get? If they are not a board member or committee member and aren’t a “regular” at the General Membership dinner do they even deserve recognition?
    When the newsletter comes out does it appear to have the same group of members featured time after time except when the new officers are elected? Take a look at the past twelve months of your newsletter and see if there is a pattern.
    “It’s their own fault they didn’t get anything out of their membership…they never got INVOLVED”
    Have you ever heard that one? Have you ever said it?
    Here’s something you may already know. If not, it’s time to learn it – it’s called the 80/20 rule and here’s how it applies to most Chambers.
    20% of your members will get “involved” in about 80% of your activities and issues. Some will attend GM’s, some will get on a committee, some will come to the annual banquet, some will attend a golf event, some will be in the Expo or Table Top night, some will help with a government affairs issue.
    80% of your members will seldom if ever come to any event or be vocal about their membership, yet they will pay their dues with the first renewal notice and quietly “support” the association for years.
    80% of members will receive little, if any, real recognition like a photo in the newsletter, a kind word from the President, a note from the EO or even handwritten thank-you from a committee chair. Why, there’s not a recognition plan for the members that don’t get “involved”.
    20% of your members will receive 80% of the recognition in most Chambers. These are the members that come to almost every event and are on boards, committees and panels. They are recognized on a regular basis in newsletters, at GM’s, at the Annual Banquets and are constantly reminded of their value to the Chamber…as they should be!
    But, what about the rest of the members?
    Do they deserve recognition if all they do is pay their dues on a regular basis?
    If all they do is show up for an event once in awhile should they get a “ribbon”?
    Take a few minutes to calculate the lifetime value of a member. Is it worth it to create some way to give recognition to all of the members, even if their only “involvement” is paying their dues? You bet it is and here’s a few ways to get it done.
    Make a list of all of the things that you could recognize different types of members for. Then make a list of ways to provide that recognition.
    Valuable Tip
    Use this hierarchy when trying to decide how to provide recognition (the ribbon)
    1.) In person – either hand delivered to their location or at one of your meetings or events
    2.) By telephone – call them with the recognition and follow it up with a card
    3.) By mail – send a note or card (always handwritten and hand-signed)
    4.) In the newsletter – always bold every member name in the newsletter. A card in the mail prior to or soon after a mention in the newsletter will do amazing things for your retention.
    5.) On the website – only after at least step 2 or 3 has already taken place.
    6.) Email – never, ever as a stand-alone form of recognition or thank-you. It’s about the same as sending your condolences by email only…don’t do it and don’t let anyone else in the office do it either.
    Your retention will increase or decrease in direct proportion to the type and amount of recognition you provide to ALL of your members – whether they are “involved” or not.

  • Recent Blog Posts

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read all comments link

    Read All The Comments Here

  • New Member Companies

    2005 - 2015

    37,997

    New Member Companies
    Recruited Using the
    Oliver Group Direct Drive

    Process as of December 2015

  • phone and email

    p. 941.235.2202
    f. 509.769.0204
    email Rob Oliver
    email Kate Oliver