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  • Partial Client List

    KY Georgetown Scott County Chamber
    WA NUCA of Washington
    FL Greater Fort Myers Chamber
    MA Associated Builders and Contractors
    FL Greater Sarasota Chamber
    TX El Paso Home Builders Association
    FL Suncoast Utility Contractors Association
    FL Charlotte County Chamber
    TN Tennessee Home Builders Assoc.
    FL Hispanic Chamber of West Palm
    OR Bend Chamber of Commerce
    FL Christian Chamber of SW Florida
    MD Maryland National Capital BIA
    FL North Florida NUCA
    FL Carrollwood Area Business Assn
    FL Hardee County Chamber
    TX Texas Home Builders Assoc.
    NJ ACCA of New Jersey
    NH HBRA of New Hampshire
    OH PHCC of Ohio
    OR Oregon Home Builders Assoc.
    FL Central Pinellas Chamber

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read All Comments

    Read All The Comments Here

    • How to Harness the “The Power of Affinity” and Watch Membership Renewals Soar

    There are dozens, if not hundreds of ways, processes and strategies for increasing retention. There are eight point plans, twelve step plans, eighteen “touch” plans and more.
    Most of them would probably work pretty well if they were implemented and used on a regular basis. A lot of times the main reason that these plans go by the wayside or are used occasionally is because they require a fair amount of human interaction from board members, staff and committee members.
    Guess what?
    When you add the human piece there is automatically room for procrastination, fear, discomfort and a whole variety of other obstacles and emotions to get in the way.
    The “affinity” tool I’ll describe below eliminates most of the roadblocks and is a great baseline for starting a true retention “system”.
    Instead of sending out the typical renewal form letter signed by the Executive Officer, Board President or Membership Director I want you to try using the “power of affinity”.
    If a renewing member is “sitting on the fence” about renewing their membership there is often little hesitation to quit if the only one asking them to renew is a staff person or even a Board President.
    Here is where you can use affinity to keep that member from quitting.
    Affinity is really just a big word for having a common goal or having familiarity with a certain group.
    If a member is considering whether to renew or not the way to sway them is not by a second notice (same as the first one) or a “we’re sorry to lose you” letter from the Chamber office.
    The people that have the most influence are those that the renewing member has “affinity” or familiarity with.
    Here are four simple steps you can take right now to increase membership renewals. They really do work!
    Step One: Call or email all of your board members and tell them to bring 100 business cards with them to the next board meeting. That’s pretty simple.
    Step Two: At the board meeting while business is being conducted have the board members write “I’m glad you are a member” or “thanks for your support” or some other very short personal note on the back of each of their business cards and then sign them.
    Note: To be effective they must be handwritten not stamped, printed or copied.
    Step Three: When you send out your renewal letter simply drop in one card from each board member with the personal note and signature on the back. If you have twelve board members then there should be twelve individually signed business cards in the envelope.
    Step Four: Watch the power of affinity do the “heavy lifting” for you. When your member believes that ten, twelve, sixteen or more of their “peers” (people they have affinity with) are all aware and watching for there renewal, not just an EO, Membership Director or bookkeeper their odds of renewing will go up dramatically. Your renewing member does not want to let his or her affinity group down by leaving the Chamber. They will also appreciate the fact that so many individuals have taken an interest in their membership.
    Do those four steps sound too simple to be effective?
    Just give it a try. It will work. All it takes is a little effort during a board meeting and a little extra “stuffing” with the renewal letter. What if just one member that was going to quit renewed because of the power of affinity?

    What if you increased your retention by just one or two percent?

  • Recent Blog Posts

  • Recent Comments

    • Michael Sipe, President, CrossPoint Capital

      “Thank you for the Chamber Membership Drive Training with Oliver Group DIRECT. What I saw unfold as Rob and Kate Oliver worked their magic  on the room was one of the finest deliveries of fun, learning and practical marketing tools that I have seen from any platform anywhere in the

    • Anne Hotte, Hollywood Chamber of Commerce

      Rob & Kate, No way!  These flowers are just beautiful!  Is this another example of “shock and awe”?  It works!  We are sharing the timeline and new approach to retention at the staff meeting tomorrow!  I am so excited about it!  Thank you for ALL that you did!  You make

    • Maria Patterson, Carrollwood Area Business Association

      Dear Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA!  We appreciate all you have taught us and all the expert information and advice you have generously shared.  You are both a joy to work with and thank you

    • Patricia Crowley, Greater Hernando County Chamber of Commerce

      Dear Rob and Kate, On behalf of the Greater Hernando County Chamber of Commerce Board of Directors, thank you for presenting your “DIRECTDrive” to our membership committee.  The teachings you shared certainly were a result of our successful Membership Drive.  We appreciate your support to the Chamber and look forward

  • Read all comments link

    Read All The Comments Here

  • New Member Companies

    2005 - 2015

    37,997

    New Member Companies
    Recruited Using the
    Oliver Group Direct Drive

    Process as of December 2015

  • phone and email

    p. 941.235.2202
    f. 509.769.0204
    email Rob Oliver
    email Kate Oliver