Oliver Group DIRECTDrive

650+ member driven Associations across the country have recently added over 35,000 new members using a simple and fun membership drive process that GUARANTEES success! Your Association can have a membership drive that is so successful it will shatter previous national membership increase averages!

Do not continue reading this…

…if you do not want to increase your membership numbers substantially.

…if you do not want to eliminate the frustration, time, budget worries and uncertainty of the typical membership process.

…if the thought of investing a little time and energy for a short period of time to increase your membership substantially sounds like too much work.

…if you are afraid to add a significant number of new members because some of them might quit.

…if you really don’t care about who joins your Association.

Finally, do not read this letter if you do not want a powerful surge of enthusiasm, excitement and involvement by the members of your Association.

10, 20, 30, 40 and 50 percent increases in membership are common when Associations use our proven formula and process.

What would just a five or ten percent increase in membership – in two days (not several months) mean for your Association in the “New Economy”?

Skeptical Executive Officers, Membership Directors, Membership Chairs, Board Members and Presidents have all been amazed at the results their Associations have achieved – even in some of the “toughest” business climates in the country.

How it works

You can have a powerful increase in membership even if your membership numbers are flat or declining! If your membership is currently growing at a steady pace you can create a “surge” in membership that will also help you keep your current momentum.

The excitement and energy that the DIRECTDrive process creates is contagious and even some of those members that “never get involved” will become great promoters of your Association benefits.

If you were sure that you could have a successful membership drive, add potential members that you have been “after” for years, increase retention of your current membership, increase your political “voice”, increase excitement and enthusiasm in your Association and generate thousands of dollars for your Association would you be interested?

If the answer is “yes” then keep reading…

The DIRECTDrive Membership System consists of a 6 hour training “workshop” at a l location of your choice. Each Association can bring as many people to the “training” as they want. We have seen huge successes when a couple people have attended and when dozens from the same Association have attended. We recommend as many as possible. This fun, yes I said fun “training” day will not only give you and your Association everything needed (including workbooks and checklists) to insure a successful DIRECTDrive membership drive but will also give you tools and ideas you can use all year long to increase membership, retention and non-dues revenue.

In addition, many of the tools, processes and strategies that are covered at the “training” are transferable to any business or company. This means that your members that attend the “training” day will be able to go back to their businesses and apply some of what they learned to immediately increase their own bottom line!

Once the DIRECTDrive training is complete we will work with your designated “DIRECTDrive Leader” for the next 30 to 45 days by phone, fax and email to make sure you have a successful DIRECTDrive.

Not less than thirty days or more than forty-five days after your DIRECTDrive training “workshop” you will actually have your own two day DIRECTDrive membership drive kicked of with a sixty to ninety minute party the day or night before…we call this process . . .

“A Party – Two Days – and a Party!”

Finally, around 5:30 pm on the second day of the drive there will be a short wrap-up party to celebrate your success.

What about incidental cost like party supplies?

We will show you how to have member companies sponsor your drive (and be excited about it). Currently about 90% of the Associations offset some or all of their expenses (including the Training fee) before their DIRECTDrive ever takes place.

What about the quality of members?

Because the DIRECTDrive process stresses using your current member’s sphere of influence the quality of members recruited during your drive tend to be kind of a mirror image of your current membership. If you have great members now you will simply get more just like them.

What is the retention rate for these new members?

Typically, the retention rate for these new members will be similar to your current retention rate for new members. It is important to remember that if your Association has an average retention rate of around 80% that is NOT the same retention rate you have for first year members. You should look at your records to determine your retention rate for first year members. We have received comments of retention rates for new members signed up during the DIRECTDrive anywhere from 30 – 98%. Although, we don’t have control of an Association’s follow-up and retention plan we do share some very effective retention tools (and non-dues revenue) during the DIRECTDrive training.

Is there work involved?

Yes it takes some effort to have a successful DIRECTDrive. I wish we could come up with a process that requires no time, effort or energy. The great thing about the DIRECTDrive process is that it has a starting point and an ending point and is completely measurable. We take a years’ worth of effort, condense it into 30 -45 days and show you how to get your members involved so that no one person will be overwhelmed.

If we are interested, what do we do next?

Contact me – Rob Oliver at Oliver Group DIRECT LLC

p. 941.505.6602

e. rob@olivergroupdirectllc.com

I promise there will be no “arm twisting”.

I will give you the information you need to make a good decision.

We only want to work with Associations that want to grow.

Our goal is to remove any financial risk for you.

The average increase for all participating Associations is currently between 20% and 25%.

What would just a 10% increase in membership – in 2 days – mean for your Association?

A group of Texas HBA’s signed up 2,401 new members during their DIRECTDrive!

It would be great to hear from you soon if you are interested. We take your DIRECTDrive very seriously and spend an incredible amount of time preparing so that you really can have the most successful membership drive in the history of your Association…

…it’s already happened for over 650 Associations!